We have worked upon many company branding projects, from small local businesses to Aim listed Oil companies. When we design a website we make sure that not only does the site look good, but has a firm strategy behind it.
We understand getting the right balance between creativity and functionality is a must and how important it is to convert potential customers into actual business.
Our first step towards designing your successful website is to gather as much information as possible. We look at many different aspects to ensure we have a full understanding of your requirements and have considered all the options, examples of which are as follows:
Purpose – What’s the purpose of the site? Do you want to promote an event, sell your products or services, offer information?
Objectives – What are your main goals? – lead generation? Online Income? Increase PR? – All will create very different outcomes
Target Audience – Is there a specific group of people that will help you reach your goals? Think about those visitors you want to attract to your site. As much as we’d like to think so, not everyone is going to be equally interested in your product or service. So, who is most likely to be interested in what you have to offer?
Content – What kind of information will the target audience be looking for on your site? – Your product, Your Service, Your Event? Are they looking for specific information or do they want to engage with you?
After considering the purpose, audience and objectives we list the pages & functionality of the website. The pages we list down become the headers for each piece of content required.
Our designers create modern, fresh designs that represent your business. Above all, we believe that creating an attractive and effective website means incorporating design elements that:
You will now be looking at the website fully finished and ready for the public, together we take it for a pre-launch spin. We sit down and click on every link, view every page, download every form, if it can be done we will try and do it.
Once we receive your final approval, we launch the website and crack open the Champagne!
This would be a great time to coinside e-mails to your client base or other promotional campaigns so you go off with a bang.
We do not just develop a site and then walk away; all websites need maintenance and support. But most of all, the greatest of websites require fresh content. The best way to secure repeat visitors to your site is to offer new content and products on a regular basis. We work with our clients on on-going promotional strategies to really drive new and old visitors to their websites.